Nokia’s huge marketing campaign has reached London’s biggest airport.
The Finnish handset maker has taken over six large screens at Heathrow airport in London to promote the company’s new Nokia Lumia 800 Windows Phone. Nokia’s TV advert for the Lumia 800is on a constant loop on all screens, demonstrating the unique aspects of Windows Phone to the airports passengers. The Handheld blog managed to snag a video (see below) of the adverts in action at London Heathrow recently. Nokia’s marketing blitz knows no limits. The company has taken over websites, newspapers and TV screens in a massive advertising campaign. Nokia appears to be spending Microsoft’s £20 million ($ 31 million) of funding wisely to promote their new Windows Phone 7.5 devices. The colorful and enticing adverts are a stark contrast to Microsoft’s first attempts to woo Windows Phone customers last year (video) which failed to impress average consumers.
London independent agency Inferno Group is behind Nokia’s launch campaign for its Windows Phones. The company is producing materials for Europe whilst Nokia searches for a U.S. marketing team in preparation for a launch in early 2012. Ad Age managed to obtain a copy of the brief where Nokia is focused on an “Amazing Everyday” marketing approach. “Hidden away in the everyday landscape are billions of little adventures,” the brief says. “And the new Nokia with Windows Phone makes it easier to find them, to take part in them and to share them.” Nokia’s approach brings a cool feel to Windows Phone and will drive a strong awareness amongst smartphone customers this holiday season.
Thanks to WinRumors reader Mo for the news tip
Nokia takes over Heathrow airport with six giant Windows Phone screens [video] originally appeared at WinRumors.com.
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