Adidas is known for making connected shoes — but never quite as linked-up as a Nash Money concept making its appearance late into the London Olympics. The Social Media Barricade weaves the guts of a phone and a basic two-line LCD into a running shoe, letting the footwear take Twitter updates very literally on the run through a public account. Even the signature Adidas stripes change their hue through remote control. Before anyone gets visions of athletes checking congratulatory tweets after the 100-meter sprint, just remember that it’s an idea rather than a production blueprint: although Adidas is quick to call the Social Media Barriacade the “future of athlete connectivity,” the only athletes putting eyes on a pair right now are those swinging by the Olympics’ media lounge for interviews. Knowing this, we can still imagine some future shoes padding runners’ egos at the finish line during the 2016 Rio games.
Filed under: Wearables
Despite being involved in that peaceful conundrum with THQ, we knew Adidas still planned on launching its MiCoach video game at some point in the near future. Now, after weeks of keeping those lips sealed, the German company announced it’s teaming up with publisher 505 Games to finally bring the fitness-driven title to the Xbox 360 and PlayStation 3 — where it’ll primarily use the Kinect and Move add-ons. While 505 will handle all publishing duties, Adidas notes the MiCoach game is in the works by UK developer Chromativity “under exclusive license.” Of course, the F50 creator couldn’t leave its big name reps out of this one, which is why sport celebs like Kaká, José Mourinho and Dwight Howard are going to be teaching “Masterclasses” within the game. Hey, at least now you know you won’t have to be out on the field to put that tracking system to good use.
Continue reading Adidas MiCoach game launching this summer, headed to Xbox 360 and PS3
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Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole.
Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a window on the athlete’s performance and works with the miCoach virtual coaching service to allow weekend warriors to get fit without depending on a fireplug-shaped man yelling at them through a bullhorn.
With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.
Shoes for soccer, basketball, football, and tennis will support the SPEED_CELL. It will be available on December 1st for $ 70. MiCoach Running will launch at the same time, followed by apps for basketball, tennis, and football.
These are the Adidas Star Wars Campus Wampa Sneakers, which, for a shoe, is a pretty impressive name. Granted not as impressive as Holey Flipflop Ow Shit I Think I Just Stepped On A Nail, but now I’m going to have to call my mom and see if my tetanus shot is up to date. $ 150 gets you a pair and they’re made with real wampa fur. Except wampas aren’t real so they used horse hair instead. Hey — you know what else would make pretty cool Star Wars shoes? “Jar Jar dicks?” LOLWUT? I said shoes, not a necklace.
Hit the jump for a bunch of close-ups.Related Posts:
In ‘shoes that won’t cost thousands of dollars’ news, here’s a limited edition release of Adidas Kermit the Frog Superstar II’s coming out late October/early November. They’re green, have Kermit’s iconic collar at the tongue, and read ‘The Original Hip Hop’ on the side in gold print. No word if the soles are made of Flubber so you can leap like a frog, but if Nike’s ‘Back to the Future’ shoes are any indication of shoes including the features you were hoping for, no.
Future Product Site [citysole] via Kermit the Frog adidas Superstar II Sneakers [laughingsquid]
Thanks to Carlos, who’s holding out for the Miss Piggy’s with the lead weights in the soles.Related Posts:
Continue reading Adidas Wearable Coach prototype promises to help you find the perfect pitch
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This is the latest Adidas x Star Wars gear to hit the street. And by street I mean sales rack, because this ain’t the kind of shit that’s gonna be sold out the back of a truck. iPhone 5 knock-offs yes, and I’ll give you a great deal on one because you seem like a good person/I like you. Anyway, Star Wars Adidas gear — it looks good and it’s expensive. Just remember: you get what you pay for. Except me. Because one time at Starbucks I paid for an iced latte but got a vanilla fappuccino. Crazy, I know. In hindsight I may have taken somebody else’s drink.
Hit the jump for the rest of the collection including a pair of wampa kicks I’m actually considering.Related Posts:
Not too much to this next bit, but not every post is the size of the Fallout: New Vegas strategy guide. Sennheiser has teamed up with Adidas to create the HD 25 Originals, a pair of headphones that “are ideal for everyday listening in comfort and style or when you are working in the club or studio.”
They are just headphones, mind. It’s not a headset, it doesn’t have built-in surround sound, etc.
Plain ol’ headphones.
But, plug them into a system that has Dolby Headphone and you’re good to good. Gaming-wise, that is.
Unless you’re pretending to be Deadmau5 or something.
When knockoff makers get creative it’s always a surprise because they are so uncreative the rest of the time. Here we have an Adidas flip phone. The Adidas brand is even spelled correctly and it actually looks like a shoe. Adidas should be running with this idea and making an official phone themselves.
This “adidass808″ is not that great when it comes to specs though. It features a 2.4 inch screen (240 X 320), dual SIM card slots and camera (1.3 megapixel), FM radio, micro-SD card slot, mini-USB port, and a removable battery. It’s based on GSM, and runs “MTK platform”. There’s also up to 4 hours of standby time and 3 hours of talking time.
It also supports MP3 files for music, 3GP, MP4 and AVI for videos.
Props to SlipperyBrick.comRelated Posts:
MiCoach, Adidas’ easy-to-use training system that first debuted at CES in January, is now available for your iPhone and BlackBerry. (Here’s the iTunes link. I have no idea how the BlackBerry App World works, so I’m of no help there.) With the App, which is free, you’re able to exercise (run or jog, primarily) more efficiently than you might otherwise be able to. Used in conjunction with the MiCoach Web site, you can plan a safe exercise regimen to lose weight, build stamina, or help train for the upcoming baseball/football/soccer/tennis season. All of this, right on your phone. It’s quite neat.
The App uses GPS to track your movement, calculating speed, mile pace, and making sure you’re not pushing yourself too hard (or not pushing yourself hard enough).
So, let’s say you want to lose a couple of pounds while there’s still some summer left, or maybe get a head start on next summer. Nothing wrong with that. Your first bit of business is to set your training zones. MiCoach divides physical activity into four discrete zones: blue, green, yellow, and red. Blue is basically you at standstill and red is you pushing yourself 100 percent. An initial “figure out your zones” pre-exercise figures out your zones.
Each program has you run in different zones for different amounts of time. Losing weight will be yellow zone heavy: you burn more calories at a faster rate when running fast than you would when jogging at a leisurely pace.
Go! The GPS will keep track of your current speed, which is to say it keeps track of what your current zone is. It eases you into the exercise—jog in the green zone for a few minutes.
(I probably should mention that the App “talks” to you: a voice will tell you to run faster when you need to go from the blue zone to the green zone, or to slow down from the red zone to the yellow zone.)
You run in the green zone for a bit, then the App tells you, “Speed up to yellow zone.” Again, the GPS measures your speed and pace, so you speed up your jog till you reach your yellow zone. Then the App will tell you to maintain your speed.
Workout complete! The App will sync your exercise data with the MiCoach Web site, or you can view all the post-game analysis right there on your phone. Fancy charts and stats are there for you to study, should you choose to do so.
It is fun to chart your improvement as you exercise.
Sounds familiar? That’s because Adidas ran commercials during the World Cup featuring David Villa and Co. running about with the MiCoach App. Yes, that’s it up there.
Again, the App is completely free, so if you own either an iPhone or BlackBerry and are even remotely interested in getting in shape, well, it costs you nothing to give it a try.
Props to CrunchGearRelated Posts: