With Apple just ending its conference call for its quarterly results, Strategy Analytics has published its numbers on global tablet sales for the quarter. Apple and the iPad remain in the lead with 57% of all shipments, but just as Apple missed sales expectations on the iPad, it also is losing some market share in the tablet market overall, with Android picking up the slack to reach an all-time high of 41% of shipments on overall shipments of just under 25 million units.
Strategy Analytics says that shipments were up by 43% on the same quarter a year ago, when they totaled 17.2 million. That’s not actually as impressive as it might sound. The year before, they were up by 289% compared to 2011 annually in Q2 2011. In fact, this is the slowest growth rate Strategy Analytics has seen; it started marking numbers in Q2 2010.
Although Google’s Nexus 7 and Amazon’s forked-Android tablets have been creating a lot of buzz, Strategy Analytics notes that anticipation for a new iPad model — which in fact was only announced this week — cooled buying somewhat. The other major factor is lingering economic uncertainty, which is impacting consumer spending for more than just tablets.
“Demand for tablets slowed due to ongoing economic uncertainty and consumers holding off purchases in anticipation of multiple new models, like the iPad Mini, during the upcoming Q4 holiday season,” writes Peter King, Director at Strategy Analytics.
Strategy Analytics calls Apple’s 14 million iPad shipment for the quarter “disappointing”. It’s also a clear decline of 7% on the same quarter a year ago. And because the tablet market, even more than the smartphone market, has been a two-horse race when it comes to platforms, Apple’s loss has been Android’s gain. “Apple’s slowdown allowed the Android community to make gains,” King writes.
Android’s 41% this quarter (10.2 million units shipped, double the number last year) is a big leap from the 29% share it had a year ago.
And as it was the case in the earlier days of smartphones, there was no single vendor on Android that is coming close to Apple in terms of volumes, points out Neil Mawston, executive director at Strategy Analytics.
The jury still out on whether Samsung will be able to repeat its eventual domination in tablets as it has in smartphones, especially since Amazon is now shipping its tablets globally, and Asus is behind the Nexus 7.
That could all change in the next couple of quarters, with the introduction of Windows 8 — although as it does in smartphones, Microsoft has a long way to go. SA notes that in this last quarter, shipments of Microsoft-powered tablets accounted for only 2% of the global total.
Strategy Analytics notes that these numbers are for tablets-only and not e-book readers.Related Posts:
One of the strong points in Apple’s quarterly earnings report yesterday was sales of the iPad. Globally, they were up 52% by revenue and 84% by unit sales, respectively to $ 9 billion and 17 million. In some new figures out today, Strategy Analytics notes that this translates to an increase in overall tablet market share for the company: Apple now controls 68.3% of the market, compared to 62% in Q2 a year ago, in an overall tablet market that saw shipments of 24.9 million units. So much for analyst predictions: here’s one (of several) that had forecast a decline in Apple’s market share.
So why the reversal? It looks like the competition that many had been expecting to give Apple a run for its money has failed to materialize. But while Apple’s market share is the best it’s been in years, Strategy Analytics also cautions that overall the market has also witnessed its slowest growth rate since the first iPad launched in Q2 2010, a result of a slowdown in the global economy, it says.
Microsoft, which will be releasing a new tablet-friendly OS in the form of Windows 8 later this year, has lost nearly 3% market share, according to figures from Strategy Analytics.
Collectively, all of the others (that would be PlayBook, primarily) have lost 3.5%.
And Android, meanwhile, has grown the number of units it has sold to 7.3 million compared to 4.4 million in 2011; but in the wider tablet market, that has only kept its market share level at 29.3%.
“Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market,” said analyst Neil Mawston. “Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far.” Whether a more comprehensive global rollout from Amazon, and the launch of more models, will turn that around remains to be seen.
In fact, Apple’s iPad share is not only going up; it’s the best it’s been in years — since Q3 2010, according to Peter King, a director at the analyst firm. The 24.9 million units sold works out to growth of 67% compared to the 14.9 million units shipped a year ago.Related Posts:
Google has given a boost to those who obsess over the minutia of their sites (and apps) with two new analytics offerings dedicated to the mobile side of things. App vendors will be able to see potential buyers stampeding to their wares (or not) with Mobile App Analytics, showing user info like traffic, geography and the model of device used. It will also provide engagement and business reports, telling developers how their apps are being used and letting them check if their monetary dreams are matching cold reality. Mountain view also released The Google Analytics App, letting on-the-go users have a truncated version of the full Analytics site, with features like real-time monitoring and the Dashboard, at their tactile fingertips. That app is now at the Play store, and the new App Analytics feature is in beta to approved developers. There’s no word as to when, or if, the App Analytics will be in the Analytics App, but in any case, you can check the source to get either.
Not like we haven’t seen this dog-and-pony show before, but Flurry’s latest round of analytics — which measured revenue of 11 million daily active users from mid-January through the end of February 2012 — shows Amazon’s Appstore pulling in a shocking amount of revenue given the short life that it has lived. Apple’s strength in sales has been well documented, but the latest report shows that for every $ 1 generated in the iTunes App Store, $ 0.89 is being spent in the Amazon Appstore. Looking more broadly, the numbers show that just $ 0.23 are generated in the Google Play halls for every $ 1 spent in the App Store, but that’s hardly a new phenomenon; the ease of sideloading (amongst other factors) has raised complaints from Android developers for years now. Flurry’s conclusion is that Google’s core strength simply isn’t in running a store — something it’s about to do once more with Android slates — while both Apple and Amazon excel in doing just that. Curiously, Windows Phone and BlackBerry were left off of this report, but we’re hoping to see those cats thrown in the next ‘go round. After all, RIM sure seems certain that its developers are making out just fine.
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Predictive analytics company Medio Systems is debuting a brand new product suite for businesses, called inGenius Suite. Basically, the inGenius processes massive amounts of big data to identify possible revenue opportunities in customer usage patterns on connected devices.
inGenius uses a set of predictive analytics algorithms to gather and analyze real-time information, such as location, device type, and application usage, with customer propensities and interest. Using an SDK, developers can begin collecting user events and usage data.
Medio then uses this data to identify unique user segments that can be analyzed and tracked by application, geography and other relevant application metrics, depending on industry, across multiple connected devices. Basically, Medio wants to show developers and publishers how customers are interacting with every aspect of an application or service.
The company is targeting developers and publishers in gaming, retail, finance, mobile and entertainment. Medio, which has raised $ 30 million from Accel Partners, Mohr Davidow Ventures and others, has more than 105 million unique users, and currently tracks 550 million daily events.
Fresh off the publication of its latest tablet report, Strategy Analytics has come out with a new batch of statistics on the global mobile market. In a report published yesterday, the research firm crowned Apple as the world’s largest smartphone vendor by volume, on the strength of the 37 million iPhones it shipped during Q4 2011 — good for 23.9 percent of the market. Samsung wasn’t too far behind, though, with 36.5 million smartphones shipped during the quarter, comprising 23.5 percent of the market. Nokia finished in third place, with 19.6 million smartphones and a 12.6 percent market share, though it fared notably better among handset makers on a global (i.e., smartphone and feature phone) level. According to Strategy Analytics, the Finnish manufacturer shipped 417.1 million handsets for the full year, 113.5 million of which were shipped during the fourth quarter of last year. For the year, Nokia accounted for 26.9 percent of the market, followed by Samsung, which shipped 327.4 million units shipped during 2011 and finished with a 23.1 percent market share. As for Apple, it accounted for 8.3 percent of the market in Q4 (its best showing, according to Strategy’s metrics), with 37 million quarterly shipments. You can find more details in the pair of press releases after the break, or at the source link below.
Continue reading Strategy Analytics: Nokia tops global handset shipments, Apple sees quarterly surge
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Continue reading Agile Route’s Shopper Tracker brings Kinect hacks, Google Analytics to the grocery aisle (video)
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Continue reading Strategy Analytics: China leapfrogs US to become world’s top smartphone market
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For the past few years, Kontagent, an fbFund winner and social analytics platform, has offered user analytics for developers of Facebook apps and games. Today, the company is moving beyond the social network to web and mobile apps that have not been built off the Facebook platform.
As we’ve written in the past, Kontagent’s real-time platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.
Called kSuite, Kontagent’s data analysis platform can now identify usage patterns on social and mobile apps in real time. The platform measures data by event and custom inputs, and examines how virality of an application or website.
Kontagent has been able to scale its analytics platform on Facebook, so it should be interesting to see how the startup performs outside of the social network. Kontagent tracks over 100 million monthly active users and over 15 billion messages per month on Facebook. Its monthly active user base has increased by over 300% in the past 12 months and counts a number of well known game developers as clients, including EA, Sony, Ubisoft, Take2, THQ, Konami, Perfect World, Gaia and Tencent.