
Sales of ultrabooks are helping to prop up an ailing Windows notebook market, accounting for almost 11 percent of retail sales over $ 700 in the first five months of 2012. According to figures released yesterday by research firm NPD, Intel’s popular form factor helped the $ 700-$ 900 bracket sustain a relatively modest drop of three percent and pushed the $ 900+ bracket up a massive 39 percent from the same time last year. By contrast, the total market for Windows notebooks — including low-end budget machines and high-end mobile workstations — fell 17 percent.
Ultrabook sales as a share of the overall $ 700+ category seem to be growing at a relatively steady pace, as shown in the NPD chart below. But while cannibalizing the existing…
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