We’ve seen so much Ultrabook news recently we’re beginning to think they’re catching on. Market research firm the NPD Group has stepped in to confirm our suspicions, reporting a 39 percent jump in sales of premium Windows laptops (900 bucks and up) during the first five months of this year, compared with the same period in 2011. Despite a three percent drop in sales of $ 700-plus Windows notebooks, the Ultrabook share of this bracket increased steadily to nearly 11 percent. The analysts predict sales of these lower-end models will pick up as back-to-school purchases sooth the post-summer blues, with a general boost to the whole Ultrabook market expected when Windows 8 arrives. One thing the figures don’t tell us is what impact these sales are having on the revenue of Apple’s skinny flagship, but we’d sure like to know. If numbers are your thing, the PR is past the break.
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